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“The 4-Step Exit Program© is aimed at realizing the best possible version of your business.

Martijn van der Hoeden

4-Step Exit Program© Creates Optimal Value

We’ve developed a practical and effective program to guide other entrepreneurs towards their Dream Exit. The 4-Step Exit Program© ensures optimal value creation on your way to a partial or complete exit. A partial exit often involves raising growth capital and selling part of the shares. Whatever your plans, a higher value for your business improves your initial position.

The 4-Step Exit Program© is aimed at realizing the best possible version of your business. To achieve this, we go through the four steps described below.

1

Intake Assessment

Intake Assessment

The purpose of the Intake Assessment is to create a complete overview of your organization. The first part you do yourself, using the NMB QuickScan©. This tool forces you to consider your business and provides an initial indication of where you stand. The QuickScan© also tells you how you view your business.

Once the NMB QuickScan© report is complete, you will present your business, services and/or products to us. This forms the starting point for the DeepScan© we perform next. We will dig deeper into where your business is at. Once we’ve completed the DeepScan©, we have a clear idea of where you stand now and what your ambitions are.
Now it’s our turn for a presentation. We will present our initial vision of your business.

Once the NMB QuickScan© report is complete, you will present your business, services and/or products to us. This forms the starting point for the DeepScan© we perform next. We will dig deeper into where your business is at. Once we’ve completed the DeepScan©, we have a clear idea of where you stand now and what your ambitions are.
Now it’s our turn for a presentation. We will present our initial vision of your business.

This first step ends in a joint decision. Now that we both know where your business stands and what your goals are, we will discuss whether to proceed to the next step together. Are you convinced we are the right partner to guide you towards a Dream Exit? Are we convinced as well? Is there sufficient trust and commitment on both sides? Once we both agree, we will proceed to Step 2.

2

Business Review

Business Review

The results of the Intake Assessment (Step 1) form the starting point for the Business Review. In this second step, we will develop plans for the future using the NMB Framework©, a guideline specially developed to define your mission. We will also outline the Exit Profile you’re working towards. This describes the ideal version of your business at that future time of exit. And of course we will create a practical plan on how to get there.

NMB Framework© Revolves Around the Mission

The NMB Framework© is all about the Mission. Everyone in your organization must be aware of the Mission and it must be watertight. Additionally, the Mission must state exactly what you stand for and what you want to achieve, in two sentences at most.

Of course, it’s no accident that the areas relating to the Mission are the three key elements of the No Monkey Business method: Proposition, Go-to-Market and Delivery.

Proposition: Products/Services

The Proposition refers to the products and/or services which contribute to achieving your Mission. Sometimes, the Proposition no longer fits the Mission. A lack of focus can often threaten growth and success.

Go-to-Market Plan and Strategy

With your Proposition solidly in place, we can get started on your Go-to-Market plan and strategy. This element is completely dependent on your Proposition. If your Proposition isn’t absolutely clear, your Go-to-Market approach will lack cohesion. This can cause you to waste a lot of money.

Delivery – How to Meet Your Promises

The final element is Delivery. How will everything you have promised in your Proposition and all your marketing communications actually be fulfilled, produced, delivered and implemented? Doing what you promised sounds simple, but is the essence of your business. Customer retention and high customer satisfaction are foundations for further growth.

These three elements are closely interconnected. Their order is important too. A Mission that isn’t clear results in a vague Proposition, preventing the creation of a well-defined Go-to-Market plan.

Strategy, Team and SysTech© Sub-Elements

All three main elements consist of the same sub-elements:

  • Strategy (What are your strategic goals?)
  • Team (With whom will you achieve those goals?)
  • SysTech© (Which systems and processes support this?)

The Buyer’s Perspective

An important part of this step is the fictitious buyer’s standpoint. How would a buyer view your business? What would they want to see? We put ourselves in the potential buyer’s shoes to create an Exit Profile, a description of your ideal business at the time of exit.

Analysis, Goals and Projects

Using the results of our DeepScan© and the Exit Profile, we will perform a Fit/Gap analysis: on which aspects does your business currently score well, and where is there room for improvement? This is when we define clear, workable projects, with schedules and lists of tasks. That way, everyone is clear on what must be done to achieve an optimal exit profile. The projects make it easy to work towards that profile, step by step.

3

Execution Phase

Execution

This third step involves actually doing what we promised. We will put preparing your business for the next growth stage, or Dream Exit, into practice.

We’ve gained insight, we have a mission and we have our projects. It’s time to create a project team. No Monkey Business will lead the projects.

We will create realistic schedules for each project. We will show how the projects are interconnected and interdependent. The projects will be carried out by your organization, but we will continue to monitor them regularly. We will stay closely involved in monitoring, safeguarding the goals and scheduling. Where necessary or useful, we will employ our “black belt” network of specialists to provide support. Your and your team’s commitment is essential to your mission’s success.

Our Work Is Entirely Focused on Value Creation

Everything we do revolves around value creation. We make sure to create the best version of your business in all areas. This varies per business, but may involve strategy, systems, people, methods, technology, and much more. It all depends upon our analysis and your business’s maturity level prior to our coming on board.

4

Exit Now

Exit Now

In this final step, we will help you enter the market to raise the capital required for a complete exit.

This is the moment we have worked towards together. Your company is at the top of its game in all areas: it has a clear Mission, a good Proposition, a well-defined Go-to-Market strategy, and a solid Delivery method. You have great, satisfied customers. You’re ready for a Dream Exit.

At this stage, there are a few factors that require extra attention. Fortunately, No Monkey Business has the necessary know-how and experience to carefully guide you through the process.

We have access to a network of potential buyers, such as venture capital parties and strategic buyers, and will include your own list of buyers as well. We ensure that all suitable candidates experience a sense of urgency. Our approach in this stage is aimed at maximizing your value.

Because we have undergone the 4-Step Exit Program© together, everything is ready. A data room has been set up and we are able to provide the requested data at a moment’s notice. This quick provision of any requested information greatly increases the buyer’s confidence, a necessity in the ultimate achievement of a successful transaction. After signing all the required papers, we will celebrate the conclusion of this intensive, productive stage together.