The results of the Intake Assessment (Step 1) form the starting point for the Business Review. During Step 2, we use the NMB Framework© to develop plans for the future. A guideline we developed to help you define your mission.
We also outline the Exit Profile you will be working towards. This describes the ideal version of your business in the future, at the time of exit. And of course we will develop a practical plan on how to get to this point.
The NMB Framework© is all about the Mission
The NMB Framework© is all about the Mission. Everyone in your organization must be aware of the Mission and it must be watertight. Moreover, the Mission must state exactly what you stand for and what you want to achieve, in just two sentences.
Obviously the areas relating to the Mission are the three key elements of the No Monkey Business method: Proposition, Go-to-Market and Delivery.
Proposition: products / services
The Proposition refers to the products and/or services that contribute to achieving your Mission. Sometimes, the Proposition no longer fits the Mission. A lack of focus can often be an obstacle to growth and success.
Go-to-Market plan and strategy
With your Proposition solidly in place, we can get started on your Go-to-Market plan and strategy. This element is completely dependent on your Proposition. If your Proposition isn’t absolutely clear, your Go-to-Market approach will lack cohesion. This can cause you to waste a lot of money.
Delivery – How to deliver on your promises?
The final element is Delivery. How will everything you promised in your Proposition and all your marketing communication actually be fulfilled, produced, delivered and implemented? Doing what you promised sounds simple, but it is the essence of your business. Customer retention and high customer satisfaction are foundations for further growth.
These three elements are closely interconnected. Their order is also important. An ambiguous Mission results in a vague Proposition, preventing the development of a clear Go-to-Market plan.
Strategy, Team and SysTech© Sub-elements
All three main elements consist of the same sub-elements:
- Strategy (what are your strategic goals?)
- Team (with whom will you achieve those goals?)
- SysTech© (which systems and processes support this?)
The buyer’s perspective
An important aspect of this step is the fictitious buyer’s standpoint. How does a buyer look at your business? What would they want to see? By putting ourselves in the potential buyer’s position, we can develop an Exit Profile – what your business should ideally be like at the time of exit.
Analysis, objectives and projects
Using the results of our DeepScan© and the Exit Profile, we will perform a Fit/Gap analysis: on which aspects does your business currently score well, and where is there room for improvement? We define clear, workable projects, with schedules and lists of tasks. That way, everyone is clear on what must be done to achieve an optimal exit profile.
The projects make it easy to work towards that profile, step by step.